Marketing Assessment

Optismo Marketing makes sure that every client is working towards their long term marketing goals. We work with our clients to help clearly define marketing goals, identify target markets, and establish demand objectives. We evaluate an array of areas to ensure that our clients are maximizing their marketing budgets to ensure the greatest ROI possible.

How effective is your marketing? Get a comprehensive assessment.

Marketing Assessment

To understand how to improve your marketing and take it to the next level, you need to assess your marketing. Optismo Assessments are comprehensive and touch on all of the following key areas:

Competitive Analysis

Competitive Analysis

How are your primary competitors positioning their brand and their products? What gives them their best traction in the social sphere and in terms of content? Learn all about your competitors strengths and weaknesses so that you can steal their lunch money with ease.

Lead Generation

Lead Generation

What are your lead generation efforts? How do those lead generation efforts stack up against similar companies? Are you achieving the ROI that you should be on conferences, websites, white papers, etc.? Learn how effective your lead generation efforts are and how they can be quickly and easily improved.

Value Proposition

Value Proposition

How does your company position it's products and services in the market? Is it the most effective way of positioning? We evaluate and provide in depth research on how to position your organization.

Website

Website

Today, simply having a website is not enough. A website must serve visitors and search engines. For visitors, does the site communicate in the best way possible and provide clear paths towards purchasing? For search engines, is the site structured properly to maximize the potential to show up in search results and drive new traffic to the site? Learn all this and more on your website's effectiveness.

Content

Content

Content greases the wheels towards purchases. How effective is your content? Are you utilizing content in the best ways possible to move individuals from casual visitors to prospects and from prospects to clients? We analyze your content and content utilization to provide you a full picture of how content can work for you.

Social

Social

Ssocial media is a powerhouse for marketing multiplication. Through social media, a single piece of content can be shared to thousands and then to millions. How effectively are you utilizing social media? Are there some simple ways you can improve the usage of various social platforms?

Branding

Branding

Your brand is unique and should be valued and recognizable. We analyze your branding to ensure it is consistent and is conveying the proper messages to your prospects.

Is your marketing working? Get your effectiveness score.

YOUR
MARKETING :
OPTIMIZED.