White Papers can be costly. When you’re looking for experts to create longer form content, pricing can be upwards of $15000 per paper. Then, once you have the White Paper, you’ve got to figure out a way to get that White Paper into the hands of prospects to build out your list of leads. While the thought of White Paper marketing is appealing, in reality it often ends in wasted money for small vendors.
All of that changes with the Optismo MWP+LeadDrive.